About the NAACP

OUR MISSION
The mission of the National Association for the Advancement of Colored People is to ensure the political, educational, social, and economic equality of rights of ALL persons and to eliminate racial hatred and racial discrimination.

OUR VISION is to ensure a society in which all individuals have equal rights and there is no racial hatred or racial discrimination.

THE PRINCIPAL OBJECTIVES OF OUR ASSOCIATION ARE:

  • To ensure the political, educational, social, and economic equality of all citizens.

  • To achieve equality of rights and eliminate race prejudice among the citizens of the United States.

  • To remove all barriers of racial discrimination through democratic processes.

 

We are a 21st century advocacy organization that fights for the advancement of minority groups by bridging the gaps in seven advocacy areas, including education, economic empowerment, healthcare, criminal justice, civic engagement, international affairs, and poverty issues.

From the ballot box to the classroom, the dedicated workers, organizers, and leaders — who forged this great organization and maintain its status as a champion of social justice — fought long and hard to ensure that the voices of African Americans would be heard. For nearly one hundred years, it has been the talent and tenacity of NAACP members that has saved lives and changed many negative aspects of American society.

Celebrating Youth Leadership and Activism
The NAACP believes strongly that future leaders must be developed today, and such development is ongoing in the Youth & College Division, created in 1936.  Today there are more than 30,000 young people representing 600 Youth Councils, High School Chapters and College Chapters actively involved in the fight for civil rights.  The NAACP has one of the largest organized groups of young people of any secular organization in the country.

The NAACP Needs YOU
The fight for freedom is not free! Membership in the NAACP is your opportunity to give back to the organization that has done more to change this country for the betterment of people of color, women, and the disenfranchised than any other in the nation’s history. Membership/Donation

Register to Vote
Voting is a fundamental right and a tool to express your opinion about how the government should function and who should be its leaders.  By voting, you are exercising your right to be a part of the decision-making process that determines who will represent you, your family, and your neighbors at the local, state, and federal levels.  Learn about voting in Santa Barbara County here: SB County Clerk, Recorder Assessor and Registrar of Voters.